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The name Benton is derived from the movie: "The Curious Case of Benjamin Button", in which the main character (played by Brad Pitt) as ages his appearance gets younger each year. Benton's goal is to rejuvenate the skin and to bring its original healthy state using natural ingredients. The focus is on the product and ingredients, so the packaging is kept simple.
Benton uses natural extracts and natural preservatives. Because Benton uses both safe natural preservatives as safe artificial preservatives. These are obtained by using the ultra sonic extract method of the Eurocostech's special technology. As a result, the natural preservatives and extracts are not only effective, but also non-irritating to the skin.
Benton has the Cruelty-Free certification with the "Beauty without Bunnies" logo, received from PETA (People for the Ethical Treatment of Animals). This means that the products are not tested on animals.