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Klairs was created to address the problems for people with sensitive skin.
- Klairs promises not to use ingredients that can induce irritation. (free of colorants, alcohol, parabens, artificial fragrance)
- Klairs promises friendly products, all the products are not tested on animals.
- Klairs promises a fair price, there is no use of expensive marketing, only honest reviews from users.
Klairs is also one of the few brands that is on the official list of (Korean Animal Rights Advocates) KARA for not testing on animals, does work with animal ingredients and does not export to China.