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* heredity * caused and/or worsened by UV rays *

Restore your skin’s natural radiance

Dull skin often looks tired due to an uneven tone, lack of radiance, and a rough skin texture. This is common in dry, combination, and dehydrated skin types, usually caused by a buildup of dead skin cells on the surface.

Uneven skin tone, hyperpigmentation, and post-acne marks (red or brown spots) are the result of melanin overproduction. These issues are frequently triggered by acne, inflammation, hormonal fluctuations, or sun damage. While the causes vary, these are usually the first visible signs of skin aging. Most can be significantly improved with targeted K-beauty care.

Haru Haru Tip

Revitalize a dull complexion through regular exfoliation, consistent sun protection, and skin-brightening ingredients designed to even out skin tone and restore a healthy glow.

Examples Of Routines

Phase 1: Reducing new (red) spots & preventing darkening

Combine restorative ingredients like EGF peptides and snail mucin with brightening Azelaic Acid or Vitamin C.

Always finish with an SPF 50+, PA++++ sunscreen every morning.

Phase 2: Fading recent dark (brown) spots (< 1 year old)

Gently exfoliate with an AHA toner, paired with a brightening serum containing Alpha-Arbutin or Tranexamic Acid.

Always finish with an SPF 50+, PA++++ sunscreen every morning.

Phase 3: Fading stubborn dark spots (> 1 year old)

Gently exfoliate with an AHA toner, paired with a potent brightening serum featuring Astaxanthin and Vitamin C.

Always finish with an SPF 50+, PA++++ sunscreen every morning.

Phase 4: Professional guidance for deeper skin concerns

Note: Over-the-counter skincare products can only penetrate up to a certain skin layer. For deeper pigment concerns, we recommend consulting a dermatologist, where treatments like laser therapy often provide the best results.

Powerful Ingredient

Your Goal Ingredients We Love
Brightening & Glow Vitamin C (Ascorbic Acid), Tranexamic Acid (TXA), Astaxanthin, Glutathione, Niacinamide, Licorice Root, Alpha-Arbutin
Texture & Exfoliation Glycolic Acid (AHA), Lactic Acid, Malic Acid, Betaine Salicylate (BHA)
Repair & Soothing Snail Secretion Filtrate, Centella Asiatica, Galactomyces Ferment, Azelaic Acid, Retinoids, EGF

Skin concern - Pigmentation

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