Targeted treatments for wrinkles and fine lines

The appearance of fine lines and wrinkles is a natural part of life, but how your skin ages is largely in your hands. Whether the first signs emerge in your early twenties or only become visible in your forties, various factors—such as genetics, environment, sun exposure, and lifestyle—all play a role. The good news? It is never too late to refine, renew, and rejuvenate your complexion.

A consistent routine focused on deep hydration, proper cleansing, and—most importantly—daily sun protection is the ultimate key to slowing down the aging process. While prevention is easier than correction, modern K-Beauty innovations allow you to effectively repair and lift existing concerns. Whether you are 20, 40, or 60, the best time to start caring for your skin’s future is today.

Ingredients we ♥
AHA (Glycolic Acid) • Antioxidants • Ferments • Vitamin A, C & E • Collagen • Peptides • Hyaluronic Acid • Ceramides

Pro tip: nothing prevents aging better than daily sun protection. Keep your skin barrier resilient by staying hydrated and nourishing it with antioxidants to neutralize environmental damage.

All you need to know: wrinkles & anti-aging

What exactly are wrinkles?

Wrinkles are lines, folds, or ridges that appear in the skin. They are a natural part of the aging process. The first signs usually appear in areas where the skin naturally folds during facial expressions. As time passes, the skin becomes thinner and loses its elasticity, leading to more permanent lines.

What causes premature aging?

While aging is inevitable, the speed at which it happens is influenced by both internal and external factors.

Internal factors (genetics):

• Genetic predisposition: your DNA plays a role in how your skin ages.
• Collagen decline: natural collagen production slows down as we get older.
• Muscle activity: repeated facial expressions like laughing, frowning, or squinting.

External factors (environment):
These are the primary causes of "premature" aging, as they break down skin cells faster:

• UVA & UVB radiation: responsible for up to 80% of visible skin aging.
• Free radicals: harmful molecules from smoking, pollution, and fine dust that cause oxidative stress.

Around the age of 25, our body’s production of collagen, elastin, and hyaluronic acid begins to slow down, and our natural antioxidant levels decrease. This is why it is the perfect age to begin your anti-aging journey with a focus on prevention.

Pro tip: a dry or compromised skin barrier is more prone to "dehydration lines," which can eventually turn into deep wrinkles. Those with an oilier skin type are often a bit "luckier" in this regard! ;)

Your roadmap: prevention & reduction

1. Prevention: the first line of defense
Focus on protecting your existing collagen and neutralizing toxins:

• Sunscreen is non-negotiable: daily SPF is the #1 tool in preventing wrinkles.
• Deep cleansing: especially in the evening, remove fine dust, pollutants, and makeup to prevent oxidation.
• Boost with Antioxidants: use ingredients like Vitamin C and E to neutralize free radicals.
• Healthy lifestyle: prioritize beauty sleep, stay hydrated (drink plenty of water), and maintain a balanced diet.
• Handle with care: avoid unnecessary friction or pulling on the skin.

2. Reduction: treating existing lines
Give your skin back the building blocks it loses over time:

• Deep hydration: use essences, serums, or ampoules to penetrate deeper skin layers and "plump" the skin from within.
• Barrier support: use ceramides and hyaluronic acid to keep the skin supple and resilient.
• Stimulate renewal: introduce peptides and Vitamin A (Retinoids) to boost new collagen production.
• Facial massage: stimulate blood flow and collagen synthesis with gentle massage or tools like a Gua Sha.

Ingredients that make a difference

To help you choose the right treatment, we’ve categorized the most effective power-players for your skin:

Haru Haru’s advice: skin improvement requires patience! Your skin takes about 28 days to undergo a full cell renewal cycle. Stick to a new routine for at least one month. If you notice an improvement, continue for another 2–3 months to see the full, lasting results.