Having started as a global K-beauty distributor, the company gained firsthand insight into the unique needs of international skincare consumers. This deep expertise inspired their next evolution: the creation of K-SECRET.

Moving beyond standard formulations, their Seoul 1988 line masterfully bridges tradition and modern science. The name draws inspiration from the 1988 Seoul Olympic Games—a historic turning point that sparked rapid cultural and technological transformation in South Korea.

In that same spirit of innovation, the line features significantly higher concentrations of potent actives, like retinal and niacinamide, than typical K-beauty products. Yet, the formulations remain perfectly balanced. By pairing these high-performance ingredients with beloved, traditional hydrating and calming ingredients like rice, snail mucin, and mugwort, they deliver maximum efficacy while maintaining optimal skin comfort.