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Your guide to glass skin since 2017.
Honest advice.
Real expertise.

Haru Haru [하루 하루] means “day by day,” reflecting our mission to guide you with personal daily skincare advice and routines, always supporting you like a big sister.

Your skin is unique,
and your routine should be too.

Stop guessing, start glowing. Skip the skincare overload and discover what actually works for your skin.

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"Still haven't found your perfect match? No worries! You’re invited to our stores in the heart of Amsterdam or Rotterdam for a date with our glass skin experts. We’re here to help you build a custom routine tailored to your unique skin and concerns.

Shop by skin concern

Discover the essentials that truly align with your unique skin journey.

Anti-Aging

Soften lines & restore firmness.

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Acne

Clear breakout & prevent flare ups.

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Pigmentation

Fade dark spots for an even, healthy glow.

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Barrier repair

Deeply hydrate and restore your skin’s natural barrier.

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Learn With Your Big Sister:
Expert-backed skincare education, made simple

Routine Basics:

Step-by-step guide to building your first glass skin routine.

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Skincare myths debunked:

What is clean and dirty beauty? Can pores actually open and close? Do I really need sunscreen, despite of the Dutch weather?

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Pro tips:

Let us guide you through the best application methods and wait times, helping you unlock the full potential of your skincare routine.

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What our customers think

"Haru Haru has given me excellent advice regarding my skin care routine, in store and online. They’ve helped me clear my skin for which I am forever grateful, their detailed and competent information is what I liked the most in the (Rotterdam) store. Furthermore when I ordered online they also shipped my package very quickly, were generous with new samples and other small gifts which was also very much appreciated! Thank you guys."

Marissa
30/12/2023
Trustpilot

"the staff was incredibly lovely, she helped me pick just the right products for my skin and i was able to try the products as well. there’s never any pressure and they help accordingly with your budget. thank you!"

Şevval Şehver
01/2026
Google Maps

"I recently discovered Haru Haru while searching for a specific Needly Daily toner . Not only did they have the item I was looking for, but their selection was vast, and the prices were competitive. The website was easy to navigate, and the product descriptions were informative and accurate. I was pleasantly surprised by the fast shipping and the care they took in packaging my order also with the samples and the mask( thank you so much).I’m thrilled with my purchase and will continue to shop at Haru Haru for all my skincare and hair needs."

Miriam Galindo Liria
10/05/2023
Trustpilot

"Very polite shop personnel, with a great selection of beauty products these also include the more difficult to find once. Easy to order online and pickup in the store or just walk in. Easy to visit when in the Rotterdam city center, in a very cozy street!"

Joey de Vries
4/11/2024
Google Maps

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THE HARU HARU GUARANTEE




Personalized Advice: We hand-pick and test every product ourselves. Because we know our collection inside out, we can always provide honest, tailor-made advice.



Directly from the Source: We work exclusively with official partners and manufacturers to guarantee 100% authenticity. Your feedback is invaluable to us and is shared directly with the brands.



Strictly Certified: Safety and ethics come first. Every product is rigorously tested and approved according to both South Korean and EU regulations.



Results over Hypes: We don’t follow fleeting trends. Instead, we choose formulas backed by science and long-term proven results.