WHY WE ♥
▸ A minimalist formula with many effective brightening components such as 5.5% direct vitamin C and Alpha-Arbutin.
▸ Created after long tests and trials with different percentages of vitamin C before the best balance between comfort and effectiveness was found.

INGREDIENTS WE ♥
Aronia Melanocarpa Fruit Extract: a strong antioxidant to suppress melanin production.
Ascorbic acid (5.5%, direct vitamin C): brightens dull skin, reduces pigment spots and promotes collagen production for a youthful appearance.
Ascorbyl glucoside: brightening.
Alpha-Arbutin: reduces melanin, removes pigment spots and is even more effective compared to vitamin C.
Tocopherol – antioxidant to improve the effectiveness of vitamin C.
Ferulic Acid: It is a strong antioxidant that slows the formation of fine lines and wrinkles, fades them and prevents dark spots.

HOW TO USE
1. Apply appropriate amount on face after cleansing and toner. 
2. May be applied as a target treatment for areas which requires extra attention.
3. Continue with your moisturizer.
4. Don't forget to wear your sunscreen in the morning (at least SPF 30 or higher).

TIPS!
▸ For sensitive skin and/or new users of vitamin C serums, combine 1~2 drops of vitamin C serum with a (toner) essence/serum/moisturizer.
▸ If the skin reacts sensitively, build it up slowly by using it in the first week every other evening and / or mixing it with the moisturizer. In the second / third week you can do this without mixing. If the skin is more used to it, you can use this product every evening.
▸ Combine with serum or toner for a fresh feeling and also to reduce its tackiness.

NOTE! 
▸ When using a vitamin C serum for the first time, the skin can sometimes tingle. This has to do with the difference in pH between the skin and vitamin C.
▸ The skin can react sensitive if products are present in your routine that contain a high content of (exfoliating acids such as): AHA, BHA (Betain Salicylate, Retinol, Vitamin C (Ascorbic Acid).
▸ Preferably use this product within 2 ~ 3 months after opening.
▸ After opening, store the vitamin C serum in a cool/dry place such as the refrigerator (recommended) as vitamin C can oxidize/condensate.

INGREDIENTS
Aronia Melanocarpa Fruit Extract, Butylene Glycol, Ascorbic Acid(5.5%), Ascorbyl Glucoside, 1.2-Hexanediol, Tromethamine, Alpha-Arbutin, Sodium Hyaluronate, Glycerin, Polyglyceryl-10 Laurate, Polyglyceryl-10 Myristate, Xanthan Gum, Tocopherol, Ferulic Acid
Haru Haru Beauty is the official distributor and partner of Jumiso in The Netherlands.

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