Tocobo (토코보) is an accessible and stylish Korean brand known for its focus on clarity, transparency, and minimalist design. Its name is derived from the English words "Tomorrow's Conventional Beauty," reflecting its vision to create the beauty standards of tomorrow.

The brand stands out for its vegan and cruelty-free formulas and the use of vibrant, distinctive packaging. The core philosophy is based on honesty regarding ingredients. Tocobo has become especially popular thanks to its sunscreens and lip care products, which are known for their pleasant, non-sticky textures and high effectiveness.