On June 8th, we had a meeting with Petitfee, a popular Korean skincare brand founded in 2007. Brian Ko warmly welcomed us to their office in Mapo-gu, Seoul. As we entered the meeting room, we noticed a lovely display of Petitfee's products, which immediately caught our attention. During our meeting, Brian shared insights into the latest skincare trends and what's coming up in the industry. We also discussed how Petitfee adapts to these trends to stay ahead of the market. It was fascinating to learn about their wide range of skincare products and how they aim to provide high-quality options for everyone. At the end of the meeting, Brian surprised us with two bags filled with various Petitfee products as a kind gift. We were genuinely thankful and thrilled to try out their offerings. Overall, the meeting with Petitfee was enjoyable and informative. We got to know more about their brand and products, and it was a truly rewarding experience.

Assortment 

Petitfee is a Korean skincare brand offering a diverse range of skincare products under two main brands, 'Petitfee' and 'Koelf.' They prioritize providing customers with high-quality skincare options at reasonable prices and promote accessible skincare routines to enhance the skin's natural strength. Their assortment includes toners, essences, ampoules, lotions, creams, and eye creams. Notably, they've launched the eco-friendly brand, Neos:lab, with a focus on sustainable practices like eco-friendly packaging and soy ink. One standout product is the PETITFEE Clarifying AHA Gel Cleanser, certified for acne relief by the KFDA. Petitfee actively stays updated with the latest skincare trends through market research and collaborations with fashion magazines, media, and research centers, ensuring its products remain relevant and appealing to customers. Amidst skincare trends like 'SKINIMALISM' and growing interest in vegan products, Petitfee remains committed to offering a comprehensive assortment of skincare solutions that cater to customers' needs, providing high-quality and accessible options for all.

In summary, Petitfee is a standout Korean skincare brand known for its wide range of high-quality products, mindful approach to sustainability, and staying on top of current skincare trends. With offerings suitable for all, they create a delightful and personalized skincare experience. We are looking forward to the brand's future innovations and developments!

You can read the interview with Brian here.