Birch Juice Power Skincare
Birch Juice has been popping up in skincare products over the last few years. For many it probably started with the K-beauty brand COSRX (with their Oil Free-Ultra Moisturizing Lotion with Birch Sap). Now we are seeing this ingredient in Western brands such as Dr. Hauschka and Origins. But do you know what it does and why it is becoming increasingly popular?
Birch Juice Skincare
Birch Juice is praised for its anti-inflammatory, purifying and hydrating effects when used in skincare. Its small molecular size allows it to be absorbed quickly into the skin and is well known as an anti-ageing ingredient amongst Nordic women. It contains 17 amino acids, minerals, enzymes, proteins, antioxidants, and vitamins which are all beneficial for your skin. According to SokoGlam birch water is “a powerhouse ingredient for calming and treating sensitive, irritated, or freshly exfoliated skin”.
Birch Trees (Image from koerkamp.photoshelter.com)
Birch Juice is a concentrated antioxidant that is rich in vitamins and minerals. It is a true vitamin bomb packed with:
+ vitamin B3: evens out skin tone
+ vitamin B5: promotes skin healing
+ vitamin B12: prevents hyper-pigmentation
+ vitamin C: slows the ageing process and keeps wrinkles and fine lines away
+ vitamin A: helps to reduce fine lines and increases blood flow to the skin giving you a glowing and healthy complexion. It also protects against UV damage from the sun and decreases sebum production to make skin less oily.
Everyone's Nature, Everyone's Birch Juice
After harvest, fresh Birch sap is a clear and uncoloured liquid, often slightly sweet with a slightly silky texture. Fresh Birch sap is highly perishable, therefore commercial products are usually pasteurised, fermented, or preserved to prolong its shelf life. Enature is a commercial brand that needs to be highlighted when referring to Birch Juice skincare. Their Birch Juice™ Hydro line is highly moisturizing; its effects noticeable instantly and over long periods of time. The Birch Juice™ Hydro Cream was clinically proven to keep the skin moisturized for 72-hours long.
Enature Birch Juice™ Hydro Line (Image from It's Hanbul)
Products from the Birch Juice™ line vary in concentration from 65% up to a whopping 91% Birch sap. Enature is a brand that we at Haru Haru Beauty are very proud to work with. With 30 years of experience and technological know-how, it is now one of the leading k-beauty companies on the market. Aside from their long-standing history, they also truly care for the future by capturing the cleanest nature as they are (safe, natural ingredients and products) and respecting coexisting nature (cruelty-free products, environmental-friendly packagings). It was love at first sight when we first came across this brand in 2016, and since our first meeting in Osong we have kept track of their European certification progress. We were super happy last year to announce their Birch Juice™ line in store after being officially approved by the food and health authorities in Europe (NVWA - The Netherlands).
Shop Birch Juice™ Hydro Line
Have you tried Birch Juice and what are your thoughts on this ingredient?